10 Qualities of an Exceptional Content Writer by Casey Botticello Digital Marketing Lab

Each of us has these skills, which can only improve through practice and consistency. Just as any muscle in your body can be conditioned and improved over time, so are your writing skills. Being a content writer, AI Content Writer job you’ll occasionally need to use infographics, images, multi-media, and tables in your write-up. If you need to depend on a third party for the above tasks, you may lose productive hours for the next project.

What makes you a good content writer

Choose companies you like the branding or voice of, and write something for them as if you were commissioned to do so. There are so many ways to become a content writer that you should not be hung up on getting a degree. It can be difficult to land a job with an agency, but it’s definitely worth the effort. Agencies are always looking for talented writers, so if you reach out to them, you may be able to score a content writing gig. BloggingPro is another great job board that primarily features blogging jobs but does feature a range of content writing jobs. It’s one of the largest and most popular content writing job boards out there, and it’s home to some of the best clients I have worked with.

The Best Writers Share These 5 Content Writer Skills

These in-text CTAs direct YouTube viewers to explore other HubSpot offerings, including HubSpot Academy social media courses. The CTAs aren’t jarring or off-putting — instead, the content writer did a good job ensuring the CTAs were relevant and truly valuable for the viewer. To break it up, I embedded videos and other multimedia elements , to keep the reader engaged throughout. Plus, you might be a content writer whose sole job is to write newsletter content or social media copy, depending on your business’ needs. Here, we’ll explore what content writing is (hint, hint … I’m currently doing it), as well as tips to take your own content to the next level.

What makes you a good content writer

Content writers can earn a decent income, especially if they can land high-paying clients. How much you make will depend on your skills and writing experience. Beginner content writers typically make $30k to $50k per year. Experienced content writers can comfortably make over 6-figures per year.

Successful content writers don’t pick random subjects.

Maintaining an active presence on a few social platforms will not only make you more likely to get certain writing jobs, but you’ll also make valuable contacts. Clients are always looking to boost their reach so if you can offer to share content with your network; they will have an added incentive to hire you. Editing skills require patience, discipline and a good eye for detail.

What makes you a good content writer

If you continually keep your prices low for your clients, you will never really make enough money to thrive. You need to ensure that you are getting paid what you’re worth. When a search engine detects two identical pages, it’ll take the plagiarizing page off the search results in a process called de-indexing. Use those times as a starting point, then refine your posting schedule according to your audience’s behavior. A step-by-step explanation will help readers walk through the tasks they need to do. Pay attention to which pieces of content get likes, shares and comments, and which don’t.

Write unique and original content, and go above-and-beyond what you find online.

In most cases, writing improves as it goes through a round or two of edits—even when it has been drafted by experienced content creators. Create a Hook That Grabs Their Attention.You have three seconds to keep readers hooked https://wizardsdev.com/ after the headline. The first sentence also plays a role in determining whether they read the rest of your content. As a result, it should capture the reader’s attention and smoothly lead them into your first point.

  • Of course, SEO doesn’t apply to every kind of content writing job.
  • Remember, overwrought sentences and paragraphs are not required to get your point across.
  • The first sentence also plays a role in determining whether they read the rest of your content.
  • It rates your content’s readability in addition to evaluating its SEO potential.
  • This means you have to research and analyze additional information and think judiciously while incorporating it in your main article.
  • Analyze the people’s interest on social media about your working area.

For more of her work, check out her freelance writer profile. Specialized, persuasive content writers called email marketing copywriters write product marketing email sequences. Open any job board and you’ll notice that content writers are in high demand.

Customers

Additionally, the copy uses a wide-variety of examples to attract as many viewers as possible. For instance, the copy mentions the template can help you organize product descriptions, finances, or industry analyses. Examples can help ground your advice and drive a message home — and they can also help demonstrate how readers can apply your advice to their lives. Tell the reader why what you’re writing about matters to them and their daily lives. Expert quotes or original insights will impress readers and show them that what they’re finding on your website, they won’t find elsewhere on the web.

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Outside of the content marketing world, she sometimes writes about video games. Therefore, you’ll need to adapt your tone and style of writing as per the client’s need. You’ll also need to invest more time in writing a diverse range of contents.

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This is because writers and bloggers focus more on presenting the same news as others without adding opinions. You don’t have to rebuke your readers, rather ensure that your piece is worthwhile for them to read. For instance, the tone of a blog article for engineering equipment will be a lot different from a blog post on the latest fashion trend. Similarly, a landing page article will be in stark contrast to a white paper. Therefore, the more styles and tones you learn quickly and adapt to, the more skillful you will become as a content writer. Great content writers stay on top of SEO trends – after all, even the best content won’t be effective if readers can’t find it.

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